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品牌建设“三步曲”助推格力转型升级

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陈自立说:“格力的品牌建设始终围绕着‘制造’主题来书写。从实践来看,http://www.cnkeji.net/kjnews/2018/1426616304.html
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http://www.nnw.scwin.cn/news/201804/14283627.html格力的品牌建设大致走过了三个阶段,可以简单归纳为‘质造’、‘技造’与‘责造’三步曲。”通过品牌建设“三步走”的实践,格力电器完成了“三个转变”,即从劳动密集型企业向技术密集型企业转变,从规模驱动型企业向创新驱动型转变,从专业化空调企业向多元化的工业集团转变。
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